Welcome to Franklin Rees Associates Architectural Visualisation and Animation practice

Welcome to Franklin Rees Associates Architectural Visualisation, Animation and Property MarketingAbout Franklin Rees Associates, the practice and services including Architectural Visualisation, Animation and Property MarketingArchitectural Visualisation, Animation & Property Marketing PortfolioArchitectural Visualisation, Animation & Property Marketing GallerySecure Client Area LoginContact Franklin Rees Associates
Architectural Visualisation, Computer Generated Imagery, Architectural RenderingArchitectural Animation, Fly Through Videos, Virtual Tours, Walk ThroughsArchitectural Photo-Montage, Photomontage and Digitally Verified ViewsInteractive Animation, User Controlled Virtual Tours and Fly Through Videos3D Floor Plans, Axonometric Floor Plans, Axos, 3D Cut Through Plans, 3D Layout PlansSketches, Illustrations & Artists ImpressionsColoured Elevations, Presentation ElevationsColoured Site Plans, Presentation Site PlansCAD, Computer Aided DesignBranding, Corporate Identity, Brochure, Web, Print, Media, Graphic Design, Invoke Design - Birmingham UKClick here to request a QuotationRequest a CallbackClick here to request an Information Pack Coloured Elevations
Coloured Elevations

What are coloured elevations?

Typically elevations drawn using cad software are flat and lack depth. Often they are misrepresentative of the true architectural intent of the designer.

Coloured elevations involve the texturing and lighting of two-dimensional elevations to give the impression of depth and material specification.

How are coloured elevations made?

Taking hand-drawn or cad plans in to design software we initially calculate the shadow casting properties of the building adding dramatic depth to the appearance of the drawing. We then apply the textures, created using true manufacturers’ samples for complete accuracy and scaling.

All types of artistic style can be accommodated such as watercolour, pen, or oil finish. These can be created to suit individual requirements.

What would I use a coloured elevation for?

Creating coloured elevations is not as time consuming as architectural visualisations, and can therefore be produced at a greatly reduced cost. They are particularly great with communicating to planning authorities, or illustrating a number of different designs in your marketing material.

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